Reliance Bank, funded by the Salvation Army, is targeting greater mortgage market share and broker partnerships as it launches its broker website, a new logo and improved pages on the direct-to-consumer side.
The bank, which launched into mortgage lending ‘with a social conscience’ in 2018, is in talks with further brokers beyond its six initial launch partners to drive its growing intermediary ambitions.
The Salvation Army International is Reliance Bank’s shareholder. The Salvation Army helps people whose lives have been affected by emergencies, disasters, poverty and social inequality.
The lender specialises in shared homeownership and key worker mortgages, first-time buyers, remortgagors and home movers and said it has targeted socially responsible banking since 1890 when the bank was founded by William Booth.
With the changes driven by intermediary feedback, Gareth Byrne head of mortgages for Reliance Bank (pictured) said: “I am delighted to say that earlier this month, we were able to complete implementation to the new website, this has been a major piece of work that has been undertaken by our marketing and IT team and my thanks go to them for getting this completed and rolled out.”
The website offers residential lending criteria and mortgage rates, the lender’s service level agreements and turnaround times, an application form library and more details on its mortgage partners.
A password is required to access the RBL Intermediary website, so email the bank at: mortgages@reliancebankltd.com or visit https://www.reliancebankltd.com/mortgages for more information.
Victoria Hartley is contributing editor at Mortgage Solutions, Specialist Lending Solutions, Your Money and Your Mortgage at London-based publishing company AE3 Media.
She has an MA in Radio from Goldsmiths after gaining a 2:1 in a Comparative American Studies BA at Warwick University. She also holds a TEFL qualification and taught overseas in Mexico and Japan from 1994 to 1997.
Her role includes editorial oversight of the news, analysis and features, event content management and strategic and editorial consultancy for the AE3 Media group. She is an experienced video, broadcast and live-event host and regularly chairs web and podcast debates and interviews.
Multiple award nominations have resulted in two wins: Santander Media Awards, trade journalist of the year and Headlinemoney Awards, mortgage journalist of the year (B2B). Here is one of the award-winning pieces: https://www.mortgagesolutions.co.uk/news/2011/07/21/exclusive-tale-bailey-fraud-witness/
Previous roles include editorships of Mortgage Solutions, consumer title What Mortgage and trade title Credit Today as well as a stint freelancing for a variety of outlets including The Guardian and Which? Money.
