Hodge has appointed Principality Building Society’s Andrea Roberts as its national account manager for the North.
In her role she will work with distribution partners, clubs and networks to increase the lender’s market share in the region. She will also work with IFAs and brokers to increase awareness around later life products.
Roberts joins from Principality BS where she worked for a decade, most recently as a key account manager for around two years.
Prior to that she worked at Nationwide for just over three years, and before that worked at Midcheshire Mortgages for around a year.
Emma Graham, Hodge’s business development director, said: “Having someone with Andrea’s breadth of experience and knowledge will perfectly complement our expansion plans. She is a key appointment and I look forward to seeing the inroads she makes with our clubs, networks and brokers in the north.
“With Andrea on board and an expanding business development manager team, we are confident that we can deliver what our intermediary partners need.”
Anna is currently the deputy editor for Mortgage Solutions and editor for Specialist Lending Solutions. She has worked as a journalist since 2019, having secured her Gold Standard NCTJ diploma from News Associates in a fast-track six-month course.
She started her career as a report at specialist publication The Insurance Insider covering a wide range of areas before joining Mortgage Solutions and Specialist Lending Solutions in 2021.
In her role, she helps put together and structure the news agenda for the day and writes up press releases, reports, interviews, analyses and exclusives across both titles. She also commissions blogs for Specialist Lending Solutions and hosts online masterclasses and in-person events across the business.
She has been shortlisted for three journalism awards, which include BIBA Journalist and Media Awards Scoop of Year Award in 2020, Headline Money Mortgage Journalist of the Year Award (B2B) in 2022 and 2023.
Prior to being a journalist, Anna worked in ecommerce across Snow + Rock, Cycle Surgery and Runners Need websites, and before that worked at specialist financial PR firm Rostrum.
In her spare time, Anna enjoys reading, seeing live music, and cooking for friends and family. When she gets a chance, she also enjoys hiking, skiing and indoor rock climbing.
