The platform Powered by LifeSearch will allow mortgage brokers to embed a “suite of innovative products” thought open API and end-to-end white label solutions.

The service will also include expert tele-interviews for customer disclosure, pipeline management, underwriting expertise, complex risks, quality monitoring, retention and lapse management, plus customer care support, claims handling and trusts.

Partnership services will also offer a flexible range of buy-now, referral partnership, end-to-end or partial journey solutions.

The firm said that as consumers were increasingly looking for a “channel agnostic choice” in how they apply for and bought protection.

LifeSearch said the “further investment” into its platform, along with increased support from insurer partners would help “achieve their ambition of protecting all demographics of the UK consumer ‘properly’”.

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Debbie Kennedy, chief executive of LifeSearch, said: “Our latest development is part of our ‘expert advice simply delivered’ proposition. It’s possible to embed “Powered by LifeSearch” into any protection journey – advice, guidance or execution only.

“We can partner with mortgage intermediaries from a full B2B2C offering for partners to access new customer and services or a simple referral solution to support your customer with protection expertise.”

He added: “Our ambition is to reach new markets by creating partnerships in sectors where protection is currently underserved, to ensure we can get more of the UK protected properly.”