Of the 1240 respondents, 73% put direct mortgage product availability to intermediaries or no dual pricing as their top two choices.
Coventry’s seven pledges in order of broker preference from the survey were: all direct mortgage products available to intermediaries, no dual pricing, no cross-selling to clients, at least two working days’ notice of product withdrawal, no overhanging ERCs, no linked products, and all products available to existing customers.
Colin Franklin, sales and marketing director at Coventry Intermediaries, said: “Given the current climate, it is not surprising that the pledges brokers appear to value most are our commitment not to dual price and to ensure that all our direct mortgage products are available to brokers. We were the first lender to make these promises to the intermediary sector in 2007 and throughout the economic downturn our commitment has not waived.”
Ray Boulger, senior technical manager for John Charcol, said “Coventry has led the way with its commitment not to dual price and this pledge is hugely valued by intermediaries. I also really value Coventry’s pledge to give at least two days’ notice of product withdrawals, which is unique in today’s market.”
As part of the survey, Coventry gave away a Sony digital camera in a prize draw, which was won by Max Lawson from Key Independent Finance Ltd.
