The panel will offer products from five providers – Aviva, Bright Grey, Friends Life, PruProtect and LV=.
The existing WOM offering provides commission terms at market leading rates, while the new panel offers even greater commission levels in return for a commitment to work solely with the chosen providers.
Stonebridge Group said its WOM proposition will copntinue to run alongside the new panel and it is up to individual AR firms to choose the route they wish to use.
Richard Adams, managing director of Stonebridge Group, said: “Having conducted research and listened to our AR firms it was apparent that many were interested in securing greater income from working with a protection panel.
“In addition to increased commissions, many ARs felt that working closely with five market-leading insurers gave them more in-depth product knowledge and sales development focus to help increase protection sales. To this end we have introduced a protection panel to complement our existing WOM offering. It is now up to the AR firms to select the best option for their business model.”
He added: “This new panel is a further example of Stonebridge Group’s commitment to continually delivering opportunities for ARs to grow their businesses.”
