Saga said it expects its rapid growth in equity release to continue, attributing its success to its no-upfront-fees equity release products and its trusted brand status.
Roger Ramsden, chief executive of Saga Services, said: “There’s no doubt that any, and every, offering in the personal finance sector is under intense pressure from competition, so any differentiator has the potential to make a huge difference to take-up.
“It would appear that the immense depth of trust and belief in the Saga brand, as well as our commitment to ensuring the products and services we provide are designed with our customers at the heart, is paying dividends.”
He added: “Our customers feel comfortable considering financial concepts – such as equity release – because they trust our business and our brand, knowing that they will receive the service and support they need to make an informed decision.”
