The move sees the total membership of the trade body reach nearly 50 firms, with providers, financial advisers, intermediaries, solicitors and surveyors all represented on the council.
Key had previously been a member of the SHIP scheme before its rebrand to the Equity Release Council in May. The firm’s advisers and staff have undertaken a standards check prior to being inducted into the new body’s membership.
Paul Wilson, managing director of Key Retirement Solutions, said that membership of the council would allow his firm to help efforts to expand the sector.
“The continuing expansion of the Equity Release Council is crucial to the success of the sector as a whole and Key Retirement is committed to playing a leading role.
“Product development and a focus on clients are essential in building on the progress for the industry delivered by the Council.”
Andrea Rozario, director-general of the Equity Release Council, commented: “Key Retirement’s experience and expertise in equity release is important to our objective of representing the entire sector.
“It is crucial that consumers receive outstanding advice they can depend on and people receiving advice from our members can have that confidence.”
