The lender said this is a bid to boost broker business by educating entrepreneurs about product choice.
The lender, which is in the midst of being sold by parent Investec to two private US equity firms, Blackstone Tactical Opportunities and TPG Special Situations Partners, also confirmed a £180m buy out this week.
The campaign will focus on Kensington’s willingness to lend based on one year’s accounts and target specialist publications, radio, Facebook and Linked In.
The strapline ‘Self-employed mortgages without the hard labour,’ encourages consumers to speak to a mortgage adviser or visit the Kensington website to download a guide to self-employed mortgages and find a broker.
Alex Hammond, head of marketing communications at Kensington, (pictured) said: “At Kensington we have been talking about the incredible opportunity for brokers in the growing self-employed market for quite some time. Now we are putting our money where our mouth is – speaking directly to entrepreneurs and business owners about both the benefits of our approach to self-employed mortgages and the importance of speaking to an independent adviser.
“With this campaign we are investing in driving new customers into the intermediary market and in doing so we hope to grow not just awareness of our self-employed proposition, but the business of our brokers as well.”
The campaign begins on TalkSport radio next Monday, 15 September.
