The comparison service will aim to remove complexities for intermediaries so they can obtain ‘buy now’ or estimated prices and benefits using a single application process.
UnderwriteMe is set to launch in July with four fully integrated insurers and a select number of protection distributors, and will be on general release to directly authorised intermediaries later this year.
Martin Werth, CEO of UnderwriteMe, said: “Our protection technology delivers a step change to simplify the sales process and with LV we have truly reached a tipping point. LV is renowned for their commitment to intermediaries, with an award winning protection proposition and we know that intermediaries will value seeing their “buy now” terms on our comparison service.”
Protection advice specialist LifeSearch has been recruited by UnderwriteMe as the first advice firm to embed the comparison service.
Emma Thomson, life office relations director for LifeSearch, added: “Being able to offer clients a real comparison with ‘buy now’ terms, or proper price estimates and next steps significantly improves the efficiency and effectiveness of our service. This allows our advisers to focus on the genuine cost and quality of the policies available, while removing the need to call insurers and rekey information at the point of applying.”