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Builders survive investigations of development plans and fake review

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  • 23/08/2017
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Builders survive investigations of development plans and fake review
The Advertising Standards Authority (ASA) has dismissed complaints made against two separate property developers over supposedly misleading marketing claims.

The first complaint was aimed at Wisley Property Developments and a regional press advert promoting a proposed development.

The ASA received ten complaints about the ad, with multiple issues raised, including claims around a consented direct connection to the A3, how close it is to local stations and whether over 50% of the site will really be green spaces.

However, Wisley provided evidence of previous planning consent granted for access roads, proposed extensions of bus routes and maps of the planned development to support its various claims.

The ASA felt that this was sufficient, so did not uphold the complaints and said no further action was necessary.

 

Fake review?

The second complaint was raised against Harron Homes, and centred on a testimonial on its website from a couple who had bought a property in the firm’s Amberwood Chase development.

The complaint came from a different resident in the development, who said they did not believe the couple lived there and that the website was therefore misleading.

The developer’s advertising agency, Unsworth Sugden Group, produced email correspondence with the couple from which the testimonial was taken, as well as documentation confirming completion of the sale of the property, which the ASA felt was adequate proof that the testimonial was genuine.

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