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‘Make sure your customers know you’re a gold star broker’ – Accord video series
Guest Author:
Mortgage SolutionsIn the last of our series of broker-focused videos, in association with Accord Mortgages, the panel discusses the importance of continued learning and development, updates to business strategy and demonstrating your value to customers.
Jeremy Duncombe, director of intermediary distribution at Accord Mortgages, said 3,800 brokers had signed up to the mutual’s educational, broker-focused Growth Series by April this year and the feedback has been overwhelmingly positive.
The series covers a raft of key issues including lead generation, best use of public relations, using Linkedin effectively and other social media and offers a range of mediums from video to podcasts and handy guides.
Jane Benjamin, director, mortgages at Sesame Bankhall Group said: “This is not a product push from Accord, it’s a training and development opportunity exploring ways we can all work together.”
She added: “Embrace the opportunities in the market. Have a look at your whole business strategy and business plan and where you add value for your customers and make sure your customers know you are a gold star broker.”
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Watch the video below [04:57] for the full debate from our expert panelists:
[From left of screen]
Victoria Hartley, group editor, Mortgage Solutions (chair)
Jeremy Duncombe, director of intermediary distribution, Accord Mortgages
Jane Benjamin, director, mortgages, Sesame Bankhall Group
Greg Cunnington, director of lender relationships and new homes, Alexander Hall