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Estate agent pushed to act over ‘misleading’ caravan ad

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  • 28/08/2019
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Estate agent pushed to act over ‘misleading’ caravan ad
An estate agent has promised to be more careful about the accuracy of its property listings, after complaints were made to the Advertising Standards Authority (ASA).

 

The dispute centred on an ad placed by Nicholas Estates, a chain of estate agents based in Suffolk and North Essex, on property portal Rightmove.

The listing was for a caravan on a holiday park site which was being sold as a ‘park home’.

The complainant argued this was misleading as a ‘park home’ caravan can be used as a primary residence, and can only be sold on a residential site. This is not the case with caravans located within holiday parks.

Nicholas Estates has now assured the ASA that it will give prominence to information explaining that the site cannot be used as a permanent residence, as it must be vacated between certain dates, as well as to be more careful around describing properties as ‘park homes’ in future.

As a result, the ASA has informally resolved the complaint.

It follows a case last month where an estate agent was warned over publishing outdated listings by the ASA.

 

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