Chairman John Tutte told the Evening Standard that customers would be given options such as built-in desks and cupboards so they “can work more comfortably from home”.
The builder announced a two per cent increase in the average selling price of homes to £396,000, between the start of its financial year in July to 30 October.
The firm’s order book was valued at £1.5bn, a 10 per cent increase on the same period last year and remains close to record levels.
The group changed its strategy in June to focus its future growth in the regions, rather than the capital. Tutte said Redrow had exited three of the six sites in London it no longer plans to work on.
Referring to reports that families are looking to move away from cities, he added that the firm was “well-positioned to capitalise on the evident shift in buyer priorities as a result of lockdown experiences”.
Redrow expects to reinstate dividend payments at the half year and to be “cash positive” for the remainder of the financial year.
Tutte said: “We entered the new financial year in a position of strength and this has been reinforced with strong trading since the start of the year. There has been resolute demand for homes with more space to live and work as customers reflect on their lockdown experiences.”
