Thirkill will lead Age Partnership’s digital transformation strategy by driving innovation across its marketing, website, and data operations.
At Advise Wise, a sourcing platform for later life advisers, Thirkill led on digital growth and transformation.
Prior to Advice Wise, Thirkill ws also founder and CEO of Boostify, a consumer optimisation tech company.
Thirkill was a non-executive director at Age Partnership and supported the board for a number of years, and he will now take on an executive role.
Thirkill will help Age Partnership enhance its customer experience by identifying and leveraging emerging digital trends, streamlining business processes, and optimising marketing activities.
Driving innovation in equity release
Steve Auckland, chief executive at Age Partnership said: “Jonathan’s deep understanding of digital technologies and extremely positive entrepreneurial spirit make him the ideal candidate to drive our digital and marketing strategy forward.
“We believe that his strong vision, insights and leadership will help us unlock new growth opportunities, enhance our customer experience, and reinforce our number one market position.”
Thirkill added: “I look forward to working more closely with the team at Age Partnership to drive innovation that will deliver value to our customers and help shape and enhance the future of the equity release market.”
