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Fleet Mortgages unveils rebrand

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  • 14/02/2024
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Fleet Mortgages unveils rebrand
Buy-to-let (BTL) specialist lender Fleet Mortgages has undergone a rebrand to reflect a “more modern image” as it goes into its second decade of business.

Fleet Mortgages’ rebrand includes a changed logo and website, with new imagery and colourway applied to all of its marketing material and product and loan documentation.

The lender was founded in 2013, and the company added that the rebrand “reflected its increased size and scale”.

Fleet Mortgages was acquired by Starling Bank in 2021 for around £50m, making Starling the sole funder of future originations for Fleet Mortgages, and Fleet Mortgages gaining access to Starling’s deposit customer base.

In its annual report for 2023, Starling said that Fleet Mortgages has completed £1.3bn of specialist BTL mortgages in the year to March 2023, and mortgage lending accounted for three-quarters of Starling’s lending.

Fleet Mortgages focuses on BTL mortgages, offering standard, limited company and houses in multiple occupation (HMO) and multi-unit block (MUB) mortgages to landlord borrowers through advisers.

Steve Cox (pictured), chief commercial officer at Fleet Mortgages, said: “We think this is a much more modern image, which is important, not just in terms of reflecting our growth – we have doubled in size in terms of both people and business levels – but clearly in terms of our new ownership, our relationship with Starling Bank, and what we all intend to achieve with Fleet in the years to come.

“Where once we were something of a ‘scrappy’ start-up, we are now very close to our 10th anniversary and are moving into the next stage of our development. We have undergone something of a transformation during that period and we feel this rebrand shows who Fleet is now, and who we will continue to be in the future.”

He continued: “People are at the heart of this business, and we wanted to highlight this with our new strapline, and a real focus on the people who set Fleet apart; those who advisers engage with every single day, our in-house teams, our underwriters, and our sales staff who are both out in the field and available via head office.

“We’re all excited about the future for Fleet, in continuing to develop our service and product offering, investing in our staff and operation, and ensuring we are able to provide everything advisers and their landlord borrower clients need for many years to come.”

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