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Rosemount appoints Landbay’s Jenvey’s new firm as AR

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  • 26/03/2024
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Rosemount appoints Landbay’s Jenvey’s new firm as AR
Nurture FS, a new mortgage advice firm set up by Joela Jenvey, former head of national accounts at Landbay, has been appointed as an appointed representative (AR) of Rosemount Financial Solutions.

Jenvey has more than 25 years of experience in the mortgage sector and is a former financial adviser. She has covered the residential, buy-to-let, equity release, and specialist mortgage sectors. 

Last month, Mortgage Solutions exclusively revealed that she left Landbay after working for the specialist lender for more than six years. 

Jenvey was also a regional account manager for Foundation Home Loans for the South and South West for around a year, a financial adviser at Smart Advice Financial Solutions for half a year. Before this, she was a bancassurance financial consultant at Lloyds Banking Group for four years and also worked at Bank of Scotland as a business development manager (BDM) and was a BDM at Northern Rock for two years. 

Nurture FS is based in Devon. 

Joela Jenvey, owner of Nurture FS, said: “The idea of Nurture FS began with a simple yet powerful vision: to create a supportive, customer-focused business driven by a genuine desire to help clients achieve their property-owning and refinancing goals.  

“I have worked with Rosemount for many years as a lender distribution partner, and they are a fantastic mortgage network. They offer an AR proposition that perfectly matches my business’s needs. The culture at Rosemount is driven by the expertise of Ahmed and his excellent team, they are extremely supportive and provide a fantastic training and compliance service, whilst allowing me the room to be creative with my business model in an ever-changing mortgage and protection marketplace.” 

Ahmed Bawa, CEO of Rosemount Financial Solutions, added: “We are delighted to welcome Joela and Nurture FS to the Rosemount FS network. Her outlook on mortgage and protection advice aligns perfectly with Rosemount’s, which is why it’s such a good fit. 

“Joela’s considerable experience in the mortgage industry has given her a brilliant insight into the propositions of different networks, so the fact that she has opted to join Rosemount is a real vindication of our approach. We have ambitious growth plans for the network and look forward to working with a range of new ARs and providing them with the higher level of support for which we have become known.” 

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