While some sites charge users a fixed fee per lead, others will make you bid against other advisers first.
Friends Life’s key questions:
1) What do you actually get for your money? Is it simply a name and number or a mini details sheet? Or are you supplied with a full fact find?
2) Do they provide an exclusive lead or are you the third person to have received it?
3) Where are the leads sourced from? Are they from websites, consumer questionnaires etc?
4) Are there joining/exiting fees to receive leads from the firm?
5) Do you have to buy a certain amount of leads each week? What happens when you go on holiday? Do the leads keep coming?
6) Is there a contract you have to sign up to?
7) Can you try a sample first before committing to a large purchase?
8) Can you define exactly what you want from your lead? For example, can geographic location be a factor?
9) Is there a refund policy if the lead isn’t a lead?
10) Do they have any testimonials from other firms that have
used them?
11) What is their conversion rate?
Friends Life has put together a number of guides designed to help advisers get the most out of social media. Click HERE.
