New AIFA director general Stephen Gay announced the strategic review less than a week after starting in the role on 1 December.
He said the organisation needs to make clear “”what it does, what it costs, who funds it and how it adds value”.
“We are facing a huge amount of change,” he told IFAonline. “We have a new government, a new regulator which will be split in two, the sharp end of the RDR coming through and an increasing agenda coming in through Europe.
“We need to make sure we are clear about what AIFA does rather than just continuing with the modus operandi, assuming it is right but not being entirely sure.”
In an update to members, Gay said the first stage of the strategic review will be a member survey, which will be followed up by face-to-face discussions.
“Your insights and feedback are central to this process and we encourage you to have you say,” he said. “Now is the time to have your voice heard and help to shape the future of AIFA.”
The deadline for responses, which can be made via the AIFA website, is 5pm on 21 January. All submissions will be confidential.
