The incentive has been launched in the run up to the EU gender directive, which will see LV= switch protection pricing to gender neutral rates on 1 December 2012.
All pipeline applications submitted by this date will be accepted at gender specific rates, even if further medical evidence is required.
Mark Jones, LV= head of protection, said: “The gender directive gives advisers the opportunity to talk to clients about protection, and our discount is an added incentive for men in particular to take out income protection now before prices rise in the new year. Our guarantee means advisers can be confident applications will be written on gender specific rates if they apply now.
LV= recently launched a dedicated website for protection advisers ahead of the EU gender directive.
Click HERE for more information.
