The approach relates to life insurance – with or without critical illness cover – guaranteed whole of life cover and income protection business.
Advisers can expect to receive communications from today.
Advisers need to ensure Aviva has received all of the following before 21 December 2012 for gender-specific rates to be applied:
A completed application; any outstanding information that has been requested; confirmation that the client accepts the terms; payment method details; and a policy start date – this can be in the future and does not have to be before 21 December 2012.
Aviva said it had not received these details in time, applications will be processed on gender-neutral rates.
Aviva will implement gender-neutral pricing for all new quotations with effect from 25 November for guaranteed whole of life and 17 December for all other products specified in the pipeline.
The gender-neutral pricing will also incorporate the I-E taxation changes.
Richard Verdin, protection director for Aviva, said: “We understand that there is a pressing need for advisers to have clients set up on gender-specific rates, so we wanted to make sure everything is as clear and straightforward as possible.
“Our checklist ensures advisers know exactly what they need to do before 21 December in order to benefit from the gender-specific rates.
“We’re also keen that customers understand the implications of any delays. This is why we have been communicating with them since August, to help people appreciate the impact if they wait.”
