The London-based group said it was continuing to add to its adviser numbers at a time when, with low interest rates and increasing life expectancy, the need for “trusted face-to-face advice” was essential.
It also noted that other companies had withdrawn from the advice market.
It comes as SJP reported a buoyant quarter for new sales and funds under management.
The group recorded an 8% increase in new business for the three months to 30 September.
New pensions business was responsible for much of the increase, while the company recorded a drop in investment premiums – to £7.5m this year from £17.8m in the corresponding period in 2011.
Elsewhere, the group saw a net inflow of funds of £0.75bn in the quarter, taking the total funds under management to £32.8bn.
SJP chief executive, David Bellamy, said: “I am confident that the recent trends in new business and recruitment activity, together with the continued strengthening of our investment proposition, bodes well for the rest of the year and importantly our future growth prospects.”