In a report by Sky News, it claimed directors were currently in talks with advisers about announcing their intention to float the financial services arm of the Virgin Group.
The exact timing of the IPO is not expected to be released for several weeks and, according to Sky’s sources, the company may decide to delay the deal until next year.
Branson first indicated he planned to float Virgin Money in May which, at the time, had been tipped to value between £1.5bn and £2bn.
Already this year, Lloyds Banking Group has floated the TSB brand increasing the amount of shares available in its IPO to cope with a surge in demand following interest rise speculation.
OneSavings Bank raised £41.5m from its IPO in June while Metro Bank has indicated it will prepare for a listing on the stock market next year.
Aldermore is rumoured to be ready to launch its IPO in the next few weeks but a spokeswoman for the bank said it would not comment on market speculation.
