Intermediaries will have access to a range of lower cost insurance policies for private residential households through LSL’s ‘quote and buy’ online platform, giving brokers access to pricing that aims to compete against comparison websites.
Key policy benefits include one common policy wording, widened acceptance including cover for listed buildings and properties with a flat roof and a 90-day quote guarantee through its two products, Your Home and Your Essentials.
Toni Smith, sales operations director at First Complete and Pink (pictured), said: “The launch of First2Protect helps to ensure clients have the insurance they need to protect the home and property that they have worked so hard to buy. It also makes the process more efficient for our brokers, allowing them to further pursue opportunities in this market.
“First2Protect provides an eminently affordable general insurance option, opening a window of opportunity for advisers to target not only new customers but also their back-book.”
Brokers can also refer their clients to the provider’s general insurance experts for hard to place cases, which guarantee to never cross-sell any other product.