Furness Building Society has launched a campaign championing mortgage brokers targeted at consumers to encourage them to seek out the benefits of using a mortgage adviser.
The educational campaign includes a microsite, social media activity and an animated video and is set to run throughout January.
The website answers common consumer questions about brokers and aims to prepare applicants for the paperwork needed ahead of the meeting and the mortgage application process.
The activity follows huge success for Furness BS in 2016 from its intermediary channel, which brought a significant proportion of its 2016 mortgage business.
Sue Heron, marketing and sales director, at Furness Building Society, said: “Such a large proportion of our business is received through this sector but research told us that some consumers still aren’t sure about why and how to use a broker. This is where Trust Your Broker was born.”
Heron added: “We believe that consumers looking for a deal with Furness will continue to find us to benefit from our excellent service. However, we recognise that many people are now looking to seek a broker, and we’d like to help those people also.
“We’re a mutual building society with a traditional model but understand we need to take a modern approach when reaching out to people and helping them find what they’re looking for.”
Victoria Hartley is contributing editor at Mortgage Solutions, Specialist Lending Solutions, Your Money and Your Mortgage at London-based publishing company AE3 Media.
She has an MA in Radio from Goldsmiths after gaining a 2:1 in a Comparative American Studies BA at Warwick University. She also holds a TEFL qualification and taught overseas in Mexico and Japan from 1994 to 1997.
Her role includes editorial oversight of the news, analysis and features, event content management and strategic and editorial consultancy for the AE3 Media group. She is an experienced video, broadcast and live-event host and regularly chairs web and podcast debates and interviews.
Multiple award nominations have resulted in two wins: Santander Media Awards, trade journalist of the year and Headlinemoney Awards, mortgage journalist of the year (B2B). Here is one of the award-winning pieces: https://www.mortgagesolutions.co.uk/news/2011/07/21/exclusive-tale-bailey-fraud-witness/
Previous roles include editorships of Mortgage Solutions, consumer title What Mortgage and trade title Credit Today as well as a stint freelancing for a variety of outlets including The Guardian and Which? Money.