The educational campaign includes a microsite, social media activity and an animated video and is set to run throughout January.
The website answers common consumer questions about brokers and aims to prepare applicants for the paperwork needed ahead of the meeting and the mortgage application process.
The activity follows huge success for Furness BS in 2016 from its intermediary channel, which brought a significant proportion of its 2016 mortgage business.
Sue Heron, marketing and sales director, at Furness Building Society, said: “Such a large proportion of our business is received through this sector but research told us that some consumers still aren’t sure about why and how to use a broker. This is where Trust Your Broker was born.”
Heron added: “We believe that consumers looking for a deal with Furness will continue to find us to benefit from our excellent service. However, we recognise that many people are now looking to seek a broker, and we’d like to help those people also.
“We’re a mutual building society with a traditional model but understand we need to take a modern approach when reaching out to people and helping them find what they’re looking for.”