The new appointments are aimed at restructuring the team to boost nationwide coverage.
They will help drive growth by strengthening the relationships with brokers in the region. This means that brokers will have easy access to BDMs with the specialist knowledge and expertise in their specific regions.
Salmon (pictured) has 18 years of experience within financial services, having moved from Shawbrook Bank’s commercial team. Prior to this, she worked at Accord, Lloyds, TSB and the Royal Bank of Scotland.
Ward has 20 years of experience in financial services, 16 of which were spent with different brands within the Lloyds Banking Group.
In order to support its nationwide offering, Kent Reliance has also restructured its sales teams, promoting James Forth and Alan Kimber to regional sales managers, in charge of the North and South teams respectively.
Simon Cockerill, head of sales at Kent Reliance, said the lender is steadily growing its presence across the UK, and this has meant significant investment in experienced BDMs.
He added: “Both Simon and Krissy have an in-depth knowledge of their regions as well as some great relationships with brokers and so will play a key role in helping to boost our presence across the UK.”