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Online estate agent Emoov to relaunch after administration

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  • 16/01/2019
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Online estate agent Emoov to relaunch after administration
Emoov is to relaunch under new management after being bought out of administration.

 

The online estate agent’s branding and platform has been bought by peer-to-peer letting platform Mashroom.

The firm said it aims to get Emoov back online at the end of January, under the leadership of Mashroom founder Stepan Dobrovolskiy.

It said the Emoov brand “still carries plenty of weight” despite its going out of business in December.

Dobrovolskiy (pictured) said: “The team and I are very excited to be able to put Emoov back online.

“Emoov has an impressive eight-year history and is one of the first and largest hybrid estate agencies in the UK.

“This is the start of a new chapter for the company and the industry.

“I believe an unencumbered, wiser and innovative Emoov is in the perfect position to develop a sustainable business model for the industry.

“The future of the property market is digital, and it is in the hands of empowered customers connected by community and data.”

 

Hybrid agent

Mashroom said its priority is to get the Emoov business back up and running, with a transparent and flexible service that enables customers to sell their properties more efficiently.

The agency will continue to adopt a branch-free and fixed-fee model.

Emoov entered voluntary administration in December 2018, after failing to find a buyer.

Founder Russell Quirk had said he was “sad and disappointed” by the outcome at the time.

The agency had merged with competitor Tepilo in May 2018.

Tepilo is to keep its own name and operate as a hybrid estate agent under Mashroom management.

Slowing sales transactions have put pressure on the estate agency sector, with a number of online firms suffering.

In September, estate agent Connells axed its online agent Hatched and declared the internet-only or hybrid model was “fundamentally flawed”.

 

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