In her role, she will develop new and existing relationships with key partners and add new accounts.
The firm said that an important part of this role was “equipping existing clients with the right tools, technical guidance, wider industry knowledge, and access to new lenders”.
It added that Holloman would be an extension to clients’ teams and offer technical expertise to grow their business.
She takes over from Sheldon, who held the role for just over three years and has been appointed national account manager at Kensington Mortgages.
Holloman has been with the firm since 2017, initially starting as a property risk controller and then progressing to her most recent role as telephone relationship manager.
The company said she was “instrumental in growing the business’ client base and driving the adoption of technology within these firms”.
Legal and General Mortgage Club said it had grown its relationship teams from three to seven in February this year and was recruiting for an additional two telephone relationship managers.
Clare Beardmore, head of broker and propositions at Legal and General Mortgage Club, said she was proud to announce the promotion and was excited for Holloman’s next chapter with the business.
“Sophie is a prime example of how much we value our own homegrown talent. When we have talented and passionate individuals like Sophie, we know how important it is that we support them with the right opportunities and training to make sure they can fulfil their potential.
“Sophie has already demonstrated that she is an invaluable member of our team, and we have no doubt that she will continue to play a key role in the business success of our growing client base,” she noted.
Beardmore also congratulated Sheldon for his new role and thanked him for his work with the company.
Holloman added: “I’m delighted to get stuck into my new role at Legal and General Mortgage Club and can’t wait to play an even bigger role in this growing team as it goes from strength-to-strength.
“I’ve learnt a great deal in my journey so far and look forward to working closely with current and future clients to give them all the support they need.”