Speaking to this publication, the lender said that the club would be based on the three key principles of service, collaboration and a unique proposition.
The club, which has 16 members so far, will have a dedicated packager support team within the V-Hub, which was launched last year.
The members include:
- Brightstar
- Dynamo
- 3-MC
- Connect for Intermediaries
- Master Private Finance
- TBMC
- Active Investments
- Complete
- Mortgages for Business
- TFC Homeloans
- Impact Specialist Finance
- Brilliant Solutions
- The Mortgage Trading Company
- The Lending Channel
- Simply Adverse
- Positive Lending
It will also have “clear escalation routes” for challenging cases and access to underwriters trained to support packagers.
The club will also have case clinics, two-way feedback loops, proposition development opportunities and office visits to foster collaboration.
The lender will offer an exclusive tier only available to packagers, bespoke criteria and product exclusives.
Helen Cawthra (pictured), head of intermediary relationships at Vida, said: “Earlier this year, we sat down with several of our packager partners and asked them what they wanted from a Vida packager proposition.
“The Vida Premier Packager Club is a direct result of their honest feedback, and we are excited to be able to deliver a unique proposition and service that will make it easier for them to help their customers.”
Cat Armstrong, mortgage club director at Dynamo, added: “It’s great to see a lender listening to their partners and then acting on it – the Vida Premier Packager Club delivers everything we asked for and more”
Dale Jannels, managing director at Impact Specialist Finance, said: “Any initiative that helps us to help more customers is always welcome, the Vida Premier Packager Club is real commitment to strengthening the great relationship we have with Vida.”
