Protection Guru will add UnderwriteMe’s Protection Platform as a quotation and new business processing option within its Protection Guru Pro software. The Protection Guru Pro tool currently serves as a comparison service across life, critical illness, and income protection markets.
This comes after UnderwriteMe announced its plans to pilot its online platform through distributors LifeSearch and Cavendish this summer.
Ian McKenna (pictured), founder of Protection Guru, said: “Our partnership with UnderwriteMe uniquely provides advisers with a solution that can meet two major protection new business obligations for Consumer Duty. The ability to include an assessment of value, based on quality and price and, in addition, present a client with a comparative personalised underwritten price at the time of advice.
“The protection gap can only be fully addressed when we make it easy for advisers with different specialities to provide comprehensive advice and get plans in force in minutes rather than weeks.”
Mark Cracknell, commercial director at UnderwriteMe, added, “We are delighted to be launching the integrated proposition with Protection Guru Pro. This integration is the next step in making UnderwriteMe’s Protection Platform a unique experience for advisers and their customers. Our partnership is pivotal with Consumer Duty round the corner, ensuring advisers are compliant whilst removing barriers, making protection more accessible to them and their customers.
“We look forward to working with Protection Guru and advisers to realise the full value of the integrated proposition.”
