Wheeldon (pictured) was one of the four founding members of Fluent Money, establishing the business in 2008 with Kevin Hindley, Paul Ford and Simon Moore.
He has over 30 years’ experience in the finance industry, previously founded Loanmakers in 2002, and held roles at GE Money Home Lending and First National Bank.
Fluent Money is a finance broker that offers a range of advice on mortgages, loans, equity release, bridging and insurance.
Fluent Money was acquired by Mortgage Advice Bureau (MAB) in 2022, with the acquisition totalling £72.7m.
Peter Brodnicki, CEO of MAB, said at the time that the acquisition was a “perfect example of our strategy to invest in complementary businesses and platforms to help accelerate growth by broadening our proposition to access more customers”.
Brodnicki said of the appointment: “I would like to congratulate Tim as he takes on his new role as CEO at Fluent. Tim’s deep-rooted understanding of Fluent’s journey, coupled with his strategic foresight, puts him in the ideal position to guide us into Fluent’s next phase of growth, and we look forward to a productive and innovative future under his leadership.”
Wheeldon added: “I am delighted to assume the role of CEO at Fluent Money. Fluent’s journey has been remarkable and one that I am excited to continue. With the support of our talented team, we will continue to drive innovation within the mortgage broker market for our customers and partners.”
