Joy will take “immediate responsibility for developing and growing” the business after the departure of Jesper With-Fogstrup when he joins Pexa at Easter.

He will report to Pexa UK CEO Joe Pepper.

Joy joins from TM Group, where he was a sales and marketing director for around 13 years.

Before that, he worked at Richard Gray as an account manager for around two years, and prior to that he worked as a marketing manager at Willmett Solicitors for seven years.

Pepper commented: “I am delighted that Matt has chosen to bring his experience and knowledge to the Pexa group, and the Smoove team in particular. We are very excited about the potential for growing the Smoove business and for developing a market-leading combined Pexa and Smoove proposition.

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“Matt is a well-known and hugely respected leader with a track record of developing innovative solutions to meet the needs of the property market, and I have no doubt he will live up to that record in his new role at Smoove.”

Pexa completed the acquisition of Smoove in December last year for £31m. The platform offers access to over 75 conveyancer firms and an additional 2,100 firms via its role arranging panels for lenders across the UK.

Pexa also bought Optima Legal from Capital in 2022 to support a UK roll-out and made the first “digitally enabled remortgage transaction” in that year.