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Know Your BDM: Brad Street, Hodge Lifetime

  • 22/03/2019
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Know Your BDM: Brad Street, Hodge Lifetime
This week Mortgage Solutions is speaking with Brad Street, business development manager at Hodge Lifetime.


What locations and how many advisers and broker firms do you cover in your role?

I will be looking after adviser and broker firms along the M4 corridor and the south coast.


How do you establish and maintain a good relationship with brokers?

Having experienced both sides of the desk as a BDM and a broker, the most valuable thing brokers want is communication. Even if you do not have the answer straight away, they want to hear from you. It is also essential to get to know your brokers in and out of the office – this will help build and maintain great relationships. And don’t tell them what you do not know. Find the answers and call them back, brokers will love you for it.


What personal skill is most valuable in doing your job?

There are a few essential skills – listen, empathise and give them a helping hand on their first case with you. Brokers always need your support and backing as you are often their first point of call.


What personal skill would you most like to improve on?

Public speaking to larger broker groups or audiences. I feel a bit intimidated sometimes to start with, then I relax.


What’s the best bit of career-related advice you’ve ever been given?

Listen and be yourself.


What is the most interesting or memorable property deal you’ve been involved in?

I helped a buy-to-let landlord, with over 200 properties, release equity from a large number of his existing deals to continue his dream of growing his portfolio. We raised over £20m for him.


If you were head of the FCA for the day, what would you change about regulation in the mortgage industry?

The loan to income/affordability rules. It is very hard for first-time buyers trying to buy houses these days. I would try and find a way to help everyone to get them on the property ladder.


What was your motivation for choosing business development as a career?

I wanted to earn lots of money, be successful, make my wife and family proud, to become well known in the industry and to help as many brokers and their clients purchase their dream homes.


If you could do any other job in the property sector, what would it be and why?

I would love to be the CEO of a mortgage lender one day. I would like to have greater responsibility and manage a whole company and the individuals and lead them to success.


What did you want to be growing up?

Every boy’s dream, I wanted to be a footballer. I love playing football, even now, despite my body saying no, my heart still likes to play.


If you could have one super power, what would it be?

I would love to have super strength so I could help anyone in trouble trapped in cars, trains or buildings.


And finally, what’s the strangest question you’ve ever been asked?

With three young daughters I get asked an awful lot of strange questions, the one which has put me on the spot the most is having to explain the birds and the bees.



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