New Business SM will enable Banca Woolwich to deliver sophisticated logic in its application processing and, therefore, make more accurate and profitable new business decisions.
Banca Woolwich is one of the largest mortgage lenders in Italy. With a presence in every major city, Banca Woolwich operates through both its own branch network and third party agents, comprising other banks, securities companies, agencies and real estate credit consultants.
Serena Vaturi, IT and organisation director of Banca Woolwich, said: “In today’s competitive market place, you need to ensure that the new business decision is right for both the business and the customer. By deploying New Business SM, we will be able to control the level of new business risk, improve profitability and apply even better control to our operations.”
New Business SM, used by financial and telecommunication companies in more than 60 countries, allows the business manager to control the strategies that drives its application processing environment and, by using sophisticated scoring and segmentation techniques, define strategies to assess each applicant.
Using this strategic approach, an organisation can identify the best, most profitable customers and offer them tailored product packages whilst, at the same time, meet the needs of the business.
Elio Vitucci, director of Experian-Scorex for Southern and Eastern Europe, said: “Taking on new customers is crucial for any organisation and accurate decisions at this time have a direct impact on bottom line profit. The New Business SM solution will allow Banca Woolwich to enhance its decisioning processes but also take strategic control of its application processing environment and manage its credit strategies across the full product range.”
