Kirsty Macpherson, head of marketing communications at Tomorrow, commented: “We wanted to change to a name that expressed the importance of the products that we offer and what they represent. We are here to help people make the best possible financial plans for retirement to ensure income in later life, so Tomorrow is the perfect choice. The acquisition by Swiss Re gave us an exciting opportunity to rename the group to reflect our core business.”
A new brand identity for Tomorrow has been created by design consultants, Kent Lyons, and a series of advertisements using the new branding will start to appear in the trade press soon.
Macpherson added: “We intend to continue to be an innovative, key player in the pre and post retirement market, and will continue to sell our products exclusively through financial advisers. Tomorrow will continue to build on its existing strengths as a leading provider of pre and post retirement products.”
