The system will incorporate personalised best-buy tables and will allow consumers to carry out
an initial search which can then be refined to identify the best mortgage to meet their needs. The
capability to produce fully compliant KFIs and to request help from a mortgage professional at
any time is also available.
Mortgage Brain B2C will be available either as a customisable plug-in, built to fit an
existing website’s design, or via web services, where the screen design and layout is built specifically by the website owner. The system also offers intermediary firms the opportunity to offer an online mortgage search selection capability.
Mark Lofthouse, chief executive of Mortgage Brain, said Mortgage Brain B2C would deliver capabilities that are not available anywhere else and would take consumer mortgage
sourcing to the next level.
He added: “The system covers the whole of the market, is easy to use, accurate and will offer consumers the certainty and confidence that they are sourcing a mortgage that best suits
their needs.”
