You are here: Home - News -

Banks becoming one-stop shops: Defaqto

by: Mortgage Solutions
  • 05/01/2010
  • 0
Banks are increasingly targeting their current account customers with special deals on other products including mortgages, according to Defaqto.

Halifax is the latest to join the trend. It offers between 0.2% and 0.4% off certain mortgages to their current account customers. Its two year fixed rate mortgage at 60% LTV with a £995 fee is reduced from 3.99% to 3.69% for their current account customers.

Defaqto said banks see the current account as the main relationship builder with the customer and it also enables them to have a much better understanding of the financial capabilities of each customer.

The financial information provider added that the cross-selling of other products on to the existing customer base is destined to become the key battleground as each bank strives to become the one-stop shop for all the personal finance needs of their customers.

David Black, banking specialist at Defaqto, said: “We have already seen banks focussing their unsecured lending on their existing customers but now there is the beginning of a trend to target mortgage lending in the same way with a series of special mortgage offers available exclusively to current account customers.”

Abbey offer its Zero Current account exclusively to their mortgage customers. It offers free valuations and a cash back on certain mortgages to their Abbey or Alliance & Leicester current account customers.

Nationwide offers 90% mortgages to their FlexAccount (current account) customers and NatWest gives some preferential mortgage rates to their Advantage Private, Advantage Business and Advantage Gold current account customers.

 

There are 0 Comment(s)

You may also be interested in