The firm suggests that if industry players work together towards meeting these ambitions, the sector will be on the right road to meeting its potential.
Bridgewater is running two business planning workshops being held in Bristol and Leeds next week, as part of its ongoing commitment to advisory support with more events planned over the next 6 months.
It will shortly be releasing a six-month calendar of broker forum events in the very near future.
Peter Welch, head of sales and distribution at Bridgewater Equity Release, said: “The equity release industry often talks about the unfulfilled potential of the sector, in particular, the need for a more coherent approach from both advisers and providers in order to deliver consumer education and grow the overall market.
“It is clear to us all that equity release could be a significant solution for many people in, or reaching, retirement particularly as the problems of pension shortfalls and social care funding continue to become more acute,” he said.
“There is a definite need therefore for all equity release stakeholders to do their bit in order to encourage a more knowledgeable public who are aware of the products and know where to access specialist advice,” he added.
In 2011, trade bodies needed to find a way to work more closely together, he said, adding: “All stakeholders should acknowledge that the growth of the sector is not going to magically appear all on its own and that leaving this to others is not the answer.”
