It will also allow intermediaries to track their commission and make claims on behalf of their clients.
The website will host product guides with more details about all income protection products, details of underwriting policy and Holloway’s underwriting philosophy, underwriter telephone numbers and information on how to make a claim.
This, the provider said, will allow advisers to submit applications online more quickly and easily, track submitted applications online, and view historic commission and gain access to the amount of their potential liabilities if a client were to stop paying their premiums.
Mathew Manser, sales and marketing manager for Holloway Friendly, said: “We specialise in providing niche income protection through IFAs and mortgage advisers, so it is essential to us to offer advisers exactly what they and their clients need, both in terms of products and service.
“This new development should make a significant difference to the advisers that use Holloway Friendly, providing them with more information and doing so more quickly and easily without taking away the personal contact that is so highly valued.”
