The launch in London will see the new transformed structure along with the branding unveiled.
Waterson and director general Andrea Rozario as well as other key stakeholders will reveal further details, including the future vision for SHIP and the equity release industry as a whole.
This move will enable a more cohesive approach to future lobbying and profile raising for equity release.
In the run up to the launch, SHIP said it is actively working to engage with all interested stakeholders – including advisers, solicitors, surveyors and charities – to ensure that the new organisation is as representative of the equity release industry as possible.
Rozario said: “After an extensive development process, we are delighted to announce that we will be launching the new organisation on 28 May 2012 at a prestigious event in London.
“This step is significant – not only for us as a trade body but also for the industry, as it will mean that we will be able to work together to increase consumer understanding of the sector and ensure that considering how to use housing equity becomes a normal part of retirement planning.”
