Speaking at the FE Investment Summit on 30 September, Percival (pictured) told delegates firms looking for ways to keep the FCA happy signals the practice of ‘tick-box compliance’ – “an approach that clearly misses what you need to do to keep the regulator happy”.
He said firms should be aiming to make clients happy instead to stand a chance to please the regulator.
He also dispelled a perceived myth that the regulator is more focused on risk profiling than having discussions with clients about moving outside of their initial risk rating.
He said: “When it comes to risk it’s not just about risk profiling, which is attitude to risk, tolerance of loss, there does seem to be a big focus on that still.”