The firm said the rebrand, effective immediately, was driven by the need for clarity, a bid to give the group’s firms individuality and to reflect its progression from a single bridging product provider to a more diverse lender.
As Fortwell Capital, the company remains a wholly-owned business of Guernsey-based CPC Group, founded by Christian Candy, and there are no changes to personnel, location in Hanover Square or operations.
All contact numbers remain the same although, there have been changes to the website and social media pages.
Fortwell Capital will continue to serve the bridging, premium buy-to-let, development and structured finance sectors.
Colin Sanders, chief executive officer, said: “We hope the name resonates well with our customers and partners. We’re not making a big fuss about it – although you’ll certainly see it in our marketing output- but, critically, want people to understand one thing: we might have a new name, but everything else is the same or better. New name. Same values.”