You are here: Home - News -

S****move comedy plugin tool promises to make property listings more ‘honest’

by:
  • 04/10/2017
  • 0
S****move comedy plugin tool promises to make property listings more ‘honest’
A new online tool has been launched, which the maker says translates the flowery terms and clichés used by estate agents in property listings into something “a little more truthful”. (Harsh language warning)

S****move, which has been built by comedy writer Liam Butler, operates as a plug-in for the Chrome and Firefox internet browsers, and can be paused, allowing you to compare the original text and S****move’s ‘corrected’ version.

For example, a listing for a property in Hertfordshire on an online estate agent describes a six-bedroom home as “spacious, impressive and well-presented”. But with the Sh***move plug-in enabled, that is converted to “disappointing, underwhelming and clean-ish”.

Meanwhile a listing for a one-bedroom flat in London on another online website moves from being “bright and spacious” with “well proportioned” rooms to being “tasteless and disappointing” with rooms which are “jammed-in”.

The plug-in works on a variety of property sites, however, users can add other sites – even those that are non-property related – in order to replace certain hackneyed terms.

Butler said: “Funnily enough, it seems to work best on London listings.”

Dirty tricks

The launch of S****move comes in the same week as estate agent James Pendleton’s call for the government to regulate the industry, after highlighting some of the dirty tricks employed by unscrupulous agents.

These include putting boards up outside properties which they have not been asked to sell, advising clients on offers from fictional buyers and even refusing to pass on an acceptable offer to the vendor knowing the buyer will go higher and boost their commission.

Lee James Pendleton, founder and director of estate agency, the firm, said: “This is the truth about the underbelly of this industry. Regulation is urgently needed to keep a minority of unscrupulous estate agents in check. The industry needs a regulatory system that means truly unethical behaviour can be investigated and punished properly.”

There are 0 Comment(s)

Comments are closed.

You may also be interested in

Business Skills

In this section, we offer short ‘how to’ guides on harder to crack areas of business. From social media, to regulation or niche product areas, we cover it all.

Profiles

Our journalists interview key industry entrepreneurs, strategists and commentators for day-to-day market insight and a strategic view of where the industry is heading. We offer lessons for success and explore the opportunities for your business

Success in Practice

Here, we share case studies fleshing out best practice to help you decide what could work for your business. Take a look at how others approached complex tasks like launching a new mortgage lender, advising on a new product area or deciding to specialise in another. Learn from others mistakes and triumphs.

Marketwatch

Each week, we ask top mortgage and property commentators with a unique perspective to examine a key news headline, market move or regulatory or political issue.

Poll

Vote in our weekly poll here. It’s your chance to tell us what you think and be heard on the top news stories of the week. Review our archive to find out what your industry really thinks and all our coverage of the results.

Top Comments

Be part of the conversation on Mortgage Solutions. We want to hear from you. We have a tool called Disqus to tell us which stories get the most comments each week. Every Friday, the team picks the most thoughtful or opinionated contributions from our readers to enjoy again. Don’t forget to share your favourite stories from the site on social media to keep the conversation going.
  • RT @robjupp: Great day yesterday for donations to @MortSleepOut. With Gift Aid, we are now close to £17,000. It would be great to get to £2…

Read previous post:
first-time buyers
Young home-buyers feeling guilty about leaning on the ‘Bank of Mum and Dad’

A report from Yorkshire Building Society, which examined the financial attitudes of home-buyers concerning their first property, found that despite...

Close