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Estate agent pushed to act over misleading listing

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  • 11/09/2019
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Estate agent pushed to act over misleading listing
An estate agent has agreed to improve the clarity of its listings after it was accused of publishing a misleading advert.

 

A complaint was raised over a listing by Leaders, a network of estate agents operating across the country.

The advert concerned a property which was described as being for sale in a ‘residential park’. However, in reality the property was located within a holiday park, which closes for a period during each year, meaning it cannot always be lived in.

After the Advertising Standards Authority raised the query with Leaders, it agreed to amend all ads including this description. As a result the case was resolved informally.

It’s the second time in recent weeks that an agent has come a cropper over incorrectly listing a property. At the end of August Nicholas Estates was on the receiving end of a complaint after it had advertised a caravan on a holiday site as a ‘park home’, a term which suggested it could be lived in all year round.

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