Brokers have been encouraged to engage more with the product transfer market in a guide published by Mortgage Solutions in partnership with Halifax.
According to UK Finance, product transfers accounted for £158.7bn of the lending market in 2018.
The guide advises intermediaries on how best to approach product transfers and helps them to find out what a lucrative opportunity they can offer.
It also offers advice on how brokers can determine which clients would be most suitable for a product transfer and introduces Halifax’s forward dating service which allows borrowers to choose when would be the best time for them to switch.
Paula John, editor in chief of Mortgage Solutions, said: “Brokers are introducing a portion of this business, but there is huge potential to increase the intermediary market share of product transfers.
“This guide looks at the changing sector as well as considering the clients product transfers are most suitable for.”
‘The Broker’s Guide to Product Transfers’ is available to read here: https://secure.viewer.zmags.com/publication/8179b6ea
Shekina is the deputy editor at Mortgage Solutions and commercial editor at Mortgage Solutions and Specialist Lending Solutions. She has nearly eight years of experience in the B2B publishing market, having previously covered the hospitality, retail, pet, accounting and jewellery sectors.
Shekina has worked for Mortgage Solutions and Specialist Lending Solutions for almost five years. Here, she covers the market’s breaking news stories, engages with professionals in the sector, and oversees any commercially agreed content in partnership with mortgage-related companies.
This includes presenting webinars and hosting roundtable discussions on developing themes in the mortgage sector.
She is an NCTJ-trained journalist and was nominated for the Headline Money Awards Mortgage Journalist of the Year in 2021.
In her spare time, Shekina likes to read, travel, listen to music and socialise with friends.
She currently reports on current events in the mortgage market and liaises with financial clients to produce sponsored content.
Follow her on Twitter at @ShekinaMS