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Habito API lets partner app users search whole of market

  • 01/11/2019
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Habito API lets partner app users search whole of market
Habito has partnered with two financial app providers giving their users access to whole-of-market mortgage searches.


The broker has collaborated with money management app Emma and property management platform Landlord Studio letting them use its new application programming interface (API) so their customers can search for first-time purchase or remortgage deals.

Habito said its API would appear in the partner’s app as a set of questions for customers to complete. 

Data from the answers would feed into Habito’s search algorithm to discover which of the market’s current 20,000 mortgage products would be the cheapest available to them.  

The research results would be ranked by a ‘true cost’ measure reflecting interest rate, fees and incentives including cash back, free legals and free valuations.

Landlord Studio app users can search for buy-to-let remortgaging and Emma clients for residential deals.

Emma chief executive Edoardo Moreni said his app had registered 100,000 customers in the UK.

“Our research has shown that customers are happy to invest 20 minutes of their time to make as little as £60 of savings,” said Daniel Hegarty, founder and chief executive at Habito.

“With mortgages, the potential savings are higher. It’s great that we can now bring our solutions to our partners, in-app.”


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