The addition will fortify Primis’ existing later life proposition and help advisers who are looking to expand businesses within the equity release market.
Members will have access to the entire suite of Standard Life Home Finance products, which covers a range of loan to values, and includes drawdown as well as lump sum options.
Standard Home Life Finance will provide guidance on its product range to support advisers as they speak to their clients.
Primis also has a relationship with Air Sourcing, part of Key Group, allowing members to service their clients’ entire later life needs.
Vikki Jefferies (pictured), proposition director at Primis, said: “As more people look towards later life lending to support their needs, this partnership means we can provide advisers with the products and services that suit their clients best. We recognise advisers as being the future success of the market and we are confident that Standard Home Life Finance’s expertise and support will be a valuable addition to our panel.”
Kay Westgarth, head of sales at Standard Life Home Finance said: “Our partnership is another step in growing our later life lending offering. We’re pleased to work with them to expand their panel offering and support their members.”
