Going live today, the TfL display is expected to raise awareness of the MPowered Mortgages brand among consumers and show it is an alternative to the larger lenders.
The campaign will also highlight MPowered’s ability to issue a mortgage offer in days through the use of its technology.
The strapline of the adverts reads: ‘Say hi to the fastest lender in the UK’, and the imagery to go alongside the campaign has been created using artificial intelligence (AI).
On Monday, the adverts will read: “Waiting for your mortgage? Say hi to the fastest lender in the UK.” On Tuesday it will say: “Time to find your thrills, homeowner.” Wednesday’s campaign will have the line: “Still waiting for your mortgage? Say hi to the fastest lender in the UK”, while Thursday’s will read: “Time to find your fairway, homeowner.”
On Friday, MPowered’s messaging will say: “Not still waiting for your mortgage? Say hi to the fastest lender in the UK.”
Stuart Cheetham, CEO of MPowered Mortgages, said: “Our advertising campaign launching today targets underground and DLR commuters in key locations across London. Our message is simple: getting an MPowered mortgage is fast, hassle-free, and powered by our market-leading AI technology. Our unique graphics, generated using AI, represent our commitment to tech innovation.
“The images showcase ‘hypothetical’ customers engaging in fun activities, all made possible by the time saved through MPowered Mortgages. We’re confident this campaign will revolutionise how borrowers view the mortgage market today.”
Last year, MPowered Mortgages launched its AI-powered marketing tool for brokers to help them create campaigns and social posts within seconds.
MPowered was launched to market by its parent company Mqube in 2021, and has made use of AI and technology since it was established. Around the time of its launch, Cheetham said the firm wanted to disrupt the lender market in the same way Netflix and Uber did in their respective sectors.
