The poll showed that 16% of brokers got most of their new clients through referrals from business partners, while a further 12% cited working their own databases and 10% said buying leads.
A mere 7% of brokers said they meet most customers through their own websites, while just one broker said that advertising in the press was their most successful route.
Don Glossop, broker from Andon Frères, said: “Many of our new clients tend to come from word of mouth and personal referrals from former clients.”
He added: “When clients work with brokers they expect them to have relevant experience, professionalism and qualifications, and feel comfortable working alongside them.
“Clients tend to ask whether their broker will provide them with the right level of service. One of the ways to get reassurance is by asking for testimonials from former clients.”
This week’s poll question is: Which attribute do you value most in your lender to support your business?
