Co-op to consult brokers over future of Platform brand
Keep it as it is… I’ve used Platform for several cases recently, no problem with customers when I explain it’s the intermediary arm of the Co-operative bank.
Also helps (with many other factors) to justify fee charging as customers appreciate the exclusivity and that they don’t have to track down a Co-op bank branch.
D Evans
21 Jan 2013 | 13:57
Co-op to consult brokers over future of Platform brand
Strange that people can take such different views. My attitude is that, in common with Abbey/Santander, YBS/Chelsea/Accord etc, this is way to have dual pricing. I would far rather be able to use the Co-op products than dearer versions through Platform.
Stuart Duncan
21 Jan 2013 | 14:16
Co-op to consult brokers over future of Platform brand
I always think of the Co-op as a mainstream brand ala Halifax, however Platform’s origins are as a specialist lender and I don’t always think of them straight away when looking at lenders.
Their criteria seem confusing since the credit crunch clipped their wings as a specialist lender. Of course I would use them if they had market leading products or where even there or thereabouts.
They are nowhere to be seen when I source a mortgage so their products must be way off the mark.
Mark Sutton
22 Jan 2013 | 20:06
Could not agree more with such an experienced BDM. Used for the right purpose it is certainly not twaddle but an extra paddle as we navigate the choppy waters of a competitive market where being first is vital. Well done EM
Alan Dring
21 Jan 2013 | 16:03
Industry must clean up its act or pay for failure – AMI
Maybe if we had trade bodies that looked after its members and concentrated on issues that affect brokers rather laying blame on brokers.
Where shall we start; dual pricing, poor lender service, high fees, double standards etc etc etc
Swanny
25 Jan 2013 | 11:23
Thank you for your comments this week.
