In the weeks leading up to Christmas, Paradigm will be collecting food supplies through a so-called ‘Reverse Advent’ approach.
Each day in December, Paradigm employees will add non-perishable food items to a collection which will then be given to their local foodbanks to help who cannot afford to buy food.
Paradigm is encouraging its 1,466 member firms, lender and provider partners and the wider intermediary market to get involved, by taking up the same idea and implementing their own ‘Reverse Advent’ in their offices all over the country.
All food supplied to The Trussell Trust foodbanks is provided to local people.
Paradigm is also accepting donations at its office in Solihull and will take them to its local foodbank on the 20 December.
Paradigm also wants to hear from anybody who gets involved in the ‘Reverse Advent’ initiative via social media, encouraging them to share details and photos using the hashtag: #ParadigmHelpFightHunger.
Riona Mulherin (pictured), head of marketing at Paradigm Mortgage Services, said: “Last year we introduced this ‘Reverse Advent’ charity drive and it was such a success, with so much food collected for local foodbanks, that we have decided to repeat it again.
“It’s deeply unfortunate that so many people live below the poverty line and need to use foodbanks, especially at Christmas time. We hope that our activities will bolster the stocks available to ensure all those who need these services can get what they require.”
For more information on The Trussell Trust and to find your local foodbank, please visit: www.trusselltrust.org